What if your high-ticket offer isn't the problem?

Esther Stewart, CEO of CottnOwl, joins Ewell Smith on the Close The Deal Podcast to explain why struggling offers often come down to positioning, messaging, and an unnecessarily complicated sales funnel.

Esther breaks down how to better communicate the value of your offer, differentiate yourself in a crowded market, and simplify the path that moves someone from prospect to client.

She also explains why she prefers premium offers and shares the story of a therapist who launched a $7,500 coaching offer with $20 per day in ad spend. By the third month, according to Esther, the client needed to decrease the ad spend because she was getting too many booked calls to keep up with.

Key Takeaways from Esther

“It typically is not the offer. It’s just how the offer is positioned.”

“Your story—who you are behind it—that’s part of what we’re selling.”

“A funnel is taking your ideal client from just finding you online to becoming a client.”

In this episode, you'll discover why positioning matters, what a sales funnel really needs to do, how your personal story can strengthen your marketing, and why simplifying your funnel may help you generate better opportunities.